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The Fender Stratocaster Guitar
The Fender Stratocaster is universally acknowledged as a design classic, even outside guitar-playing circles. This is largely due to the fact that it is the best selling guitar design ever, and over 40 years on remains in production, largely unchanged. Like Levi jeans or the Zippo lighter, it has achieved iconic status, yet the reason for this status has rarely been analyzed. Even now, the crowning achievement of Leo Fender, working with George Fullerton and Freddie Tavares, tends to be taken for granted. The Stratocaster, released in 1954, was conceived as an up market model that would sit alongside the basic slab-bodied Telecaster. The guitar's new features included the then radical double cutaways, or 'horns', a revolutionary tremolo system, and a three pickup layout. But this was an instrument that was more than functional-it allowed for playing techniques which would only be developed years later by the likes of Jimi Hendrix or Jeff Beck.
Furthermore, although the Strat was an expensive model to develop in terms of initial tooling, it was optimized for mass production, a fact that has allowed hundreds of copyists to plagiarize Fender's design, but has also, ironically, ensured the model's long-term survival.
The Fender Telecaster Guitar
It is impossible to overstate the significance of the Broadcaster on its launch in 1950; Leo Fender's new instrument, which would soon be rechristened the Telecaster, turned centuries of tradition on its head. Fender's rivals complained that this, the first commercially available solid-bodied guitar, dispensed with notions of craftsmanship, and could be assembled by any idiot with a band saw. They failed to notice that this was exactly the point. Leo Fender had re-considered the electric guitar from first principles, and this plank with six strings attached established precedents in guitar-making which are followed to this day.
Before the Telecaster, electric guitars were sumptuously finished, with carved tops and f-holes derived from violins; Fender's creation dispensed with these fripperies and used a solid body made from a single piece of ash, while the all maple neck was simply attached by means of four screws. Every other detail, from the six-a-side machine heads to the adjustable bridge, was perfectly considered. But even though it was supremely practical, the Telecaster had a touch of magic about it. Its brittle, cutting tone is distinctive today, but in 1950 was completely unique, while the no-nonsense feel and construction of a vintage model have the brute blue-collar appeal of a pair of well-worn Levis.
Fender Telecaster
Pioneering bolt-on neck solid body electric
Designed 1949
Commercially introduced 1950
Name changed 1952
Production life 1950 to date
Fender Stratocaster
First double cutaway 3-pickup electric
The world's most copied guitar design
Production life 1954 to date
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