The aim of this document is to provide you with a summary of the tracking technologies we use and how you can control what is set and when.
Where JR Innovation AB or its group companies talk about cookies and tracking technology on our websites or other services we refer to
A cookie is tiny file that is stored on a user's computer and issued to your computer when you enter a website. It stores a small amount of information relating specifically to the client accessing the website. The cookie can be accessed by both the web server and the user's computer.
Cookies are used for a wide range of purposes, such as identifying your computer's previous visits to a website, ascertaining the most popular features of a website or enable a company to present specific information to users.
A local shared object, sometimes called a "Flash cookie," is a data file that can be created on your computer by the sites you visit. They are most often used to enhance your web-browsing experience.
Adobe's website provides details regarding Flash cookies
To help us better manage content we employ web beacons in emails that we send to our subscribers.
Web beacons are tiny graphics with a unique identifier and are used to track the online movements of internet users. Unlike cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on websites.
We use them in our HTML-based emails to learn which emails have been opened by recipients enabling us to gauge the effectiveness of our marketing campaigns.
You can opt-out of these emails by following the unsubscribe instructions within such marketing emails.
A pixel refers to the code that is placed on your computer in order to trigger a cookie. We sometimes use this methodology to allow us to deliver more relevant messages to you.
We use log files to record events that occur on our websites. This may include, though not exclusively, the type, content or time of transaction made via your device. These audit trails allow us to analyse activities on our websites and are not intended to be human-readable.
There are two types of cookies:
When you visit our website cookies set can be:
We are categorising cookies set on the site by ourselves and our main technology partners into the following categories
These cookies are essential, as they enable you to move around a website and use its features, such as accessing secure areas. Without these cookies, services you've asked for (such as access to secure areas) can't be provided. These cookies don't gather information about you that can be used for marketing or remembering where you've been on the internet.
These cookies collect information about how you use a website, for example which pages you go to most often and if you get any error messages from certain pages. These cookies don't gather information that identifies you. All information these cookies collect is anonymous and is only used to improve how our website works. These cookies are not used to target you with online advertising. Without these cookies we can't learn how our website is performing and make relevant improvements that could better your browsing experience.
These cookies allow a website to remember choices you make (such as your user name, preferred guitar tuning, language or the region you're in) and tailor the website to provide enhanced features and content for you. For instance, they can be used to remember log-in details, changes you've made to text size, font and other parts of pages that you can customise. They may also be used to provide services you've asked for such as watching a video or commenting on a blog. These cookies may be used to ensure that all our services and communications are relevant to you. The information these cookies collect cannot track your browsing activity on other websites. Without these cookies, a website cannot remember choices you've previously made or personalise your browsing experience.
These cookies gather information about your browsing habits. They remember that you've visited a website and share this information with other organisations such as advertisers. They do this in order to provide you with ads that are more relevant to you and your interests. Although these cookies can track your visits to other websites, they don't usually know who you are. Without these cookies, online advertisements you encounter will be less relevant to you and your interests.
We confirm the cookies we set regularly and will update this Cookies Policy as and when there are cookies to add or cookies that we no longer use which will be removed from this list.
We work directly with a number of technology partners to maintain and support our website.
We confirm the cookies they set regularly and will update this Cookies Policy as and when there are cookies to add or cookies that are no longer used which will be removed from this list.
To measure the effectiveness of online marketing campaigns including (but not limited to) remarketing, interest categories, similar audiences, other types of interest- based advertising, demographic and location targeting.
Read more at: Googe Advertisting Policy
We comply with Google's policy for advertising
If you wish to review and manage Google's Advertising settings or to opt out of the DoubleClick cookie please visit Google Ad Settings
To provide insight into how visitors find and use our webpages so that we can evaluate and develop our site.
Google provides an opt-out plug-in for most common website browsers
|Remarketing with Google Analytics|
To enable us to optimise and serve adverts based on your past visits to our website on third party sites after you have visited our site using non-personally identifiable information
We and third-party vendors, including Google, use first-party cookies (e.g. Google Analytics cookies) and third-party cookies (e.g. Google DoubleClick cookies) together. Read more at support.google.com
Please note that we do not merge personally-identifiable information with the non-personally identifiable information collected through any Google advertising product or feature.
If you wish to manage the use of Google Analytics for advertising, please Read this
To enable us to optimise and serve adverts on Facebook and other third party sites based on a) your past visits to our website and b) your interaction with our adverts and content on Facebook, adverts are served after you have visited our site using non-personally identifiable information
We and third-party vendors, including Facebook, use first-party cookies (e.g. Facebook Pixel) and third-party cookies together.
Please note that we do not merge personally-identifiable information with the non-personally identifiable information collected through any Facebook product or feature.
We use a number of web services to display external content, e.g.
These could set cookies or track your activity anonymously – for full information you should read the privacy policies of these sites.
The web services we use could change in the future.
On many pages of our site we have installed social buttons from third parties
These allow our users to share pages and information that they find interesting on social networks they are registered with and to sign up to our websites via social media
There may be scripts running from outside our domains, which we cannot control. If you click on these buttons they will be registering the information – including the fact that you visited our site – and in some cases could register this information, including the pages you look at, even if you do not click on the buttons but are logged in to their service.
For full information you should read the full privacy policies of each site e.g.
We may also set anonymous cookies on certain third party sites that we advertise on to identify you as having visited that site if you later visit our website, and will serve targeted advertising based on this information.
This website may also contain hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy notices and we cannot accept any responsibility or liability for their privacy practices. Your use of such websites is at your own risk and we encourage you to review the privacy notices on the sites you visit.
By continuing to use our Service, you are deemed to consent to our use of the cookies described in this Policy.
If you do not consent please read the sections of this Policy entitled
You can choose to disable your web browser’s ability to accept cookies.
Please note that if you do elect to disable your web browser’s ability to accept cookies, you may not be able to access or take advantage of many features of the service and some parts of the website may not work properly.
You can control how cookies are set within your browser settings. Find out more about
If you want to learn more about cookies, or how to control or delete them, you may also visit allaboutcookies.org
Do Not Track is a technology and policy proposal that enables users to opt out of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms. Find out more about Do Not Track, for example on Mozilla https://www.mozilla.org/en-GB/firefox/dnt/. We do not currently respond to web browsers Do Not Track signals that provide a method to opt out of the collection information about visitors' activities on this website. We will continue to review Do Not Track and may adopt a standard once available.
If we do so in the future, we will provide all relevant information in this policy.
Our advertising partners will serve adverts they believe are most relevant to you, based on information about your visit to this and other websites. They may place cookies on your computer in order to do this. For more information about this type of online behavioural advertising please see: